Prism monitors your competitive landscape 24/7 and delivers real-time intelligence to your inbox — pricing changes, product launches, hiring moves — before they become problems.
For the first time, every business — not just enterprises with CI budgets — has access to the intelligence that powered Crayon's acquisition.
Track competitor price changes the moment they happen. Never get undercut without warning again.
Monitor changelogs, new features, and launches across your entire competitive set. Always know what's new.
Jobs page changes reveal roadmap moves weeks before announcement. Know who's building what.
Add domains or RSS feeds. Prism indexes everything automatically.
No dashboards, no manual tracking. It runs continuously in the background.
Real-time, classified by type. Move fast, not based on guesses.
"68% of B2B deals involve a direct competitor. Yet the average sales team rates their competitive readiness at 3.8 out of 10. That gap costs organizations $2–10 million per year in winnable revenue."
— Crayon State of CI Report, 2025
The problem isn't intelligence. It's latency.
Most teams find out about a competitor's pricing change the day a prospect mentions it on a call. By then, you've already lost the window to respond. Prism solves this by making competitor awareness asynchronous and ambient — not a research sprint, but a continuous intelligence feed.
You hired an analyst to do this. They spent half their week on manual monitoring and the other half summarizing what they found. Prism does it continuously, at a fraction of the cost, and delivers the signal before it turns into a surprise.
No credit card. No sales call. Just competitor intelligence.
The companies that win in the next decade won't be the ones with better products. They'll be the ones that saw it coming first.